Jacob is a Chartered Accountant (CA ANZ) and small business advisor with a passion for helping business owners understand their numbers, manage tax and achieve commercial success. He holds a Bachelor of Commerce in Accounting and International Management from the University of Technology Sydney, completing part of his studies at Oregon State University.

With over a decade of experience in tax, business advisory and strategic planning, Jacob has worked with hundreds of SMEs across Australia. He founded Advisory Corp Accountants, a boutique firm specialising in proactive small business advisory. The firm later merged with Latitude Accountants, where he now serves as Client Director.

Jacob is also a content creator, producing daily educational material for small business owners that has attracted millions of views across social media. He co‑hosts The Lat Chat, a podcast providing practical insights, tips and real‑world advice for entrepreneurs and SME owners.

His professional achievements include winning the Accountants Daily 30 Under 30 Awards in Business Advisory and Specialist Consulting. He is also a regular speaker at universities and professional events.

Known for combining technical expertise with practical insight and engaging communication, Jacob delivers courses that are relevant, actionable, and valuable for students and professionals alike.